SarkissianMason
Brand identity system for a boutique interactive agency in New York.
Working alongside the then creative director, Matthew Schneider, we created this identity for the small, ideas-focused interactive design boutique.
The first task was to rebrand and give SM a face that helped portray a company that can manage large accounts.
The management team struggled to come to a consensus, so the decided approach was to focus on a subtle identity that took a back seat to the business, focusing on beautiful production details and not hiding behind a trendy logo.
Working alongside the then creative director, Matthew Schneider, we created this identity for the small, ideas-focused interactive design boutique.
The first task was to rebrand and give SM a face that helped portray a company that can manage large accounts.
The management team struggled to come to a consensus, so the decided approach was to focus on a subtle identity that took a back seat to the business, focusing on beautiful production details and not hiding behind a trendy logo.